Not to mention that a very female-centric campain is advertising products that can interfere with the delicate ph and bacteria balance of your pussy (complete with artificial scents and chemicals which kill vagina-friendly bacteria), which research has extensively linked to yeast infections. Scented products, products that contain nonoxyl-9 spermicides and anti-biotics have all been linked to increased frequency of yeast infection and most doctors recommend against them as is consistant with the majority of current research. And you know when Perez Hilton hates your ad campaign for feminine hygiene products, it's pretty bad.
So-called 'feminine odor' is normal, natural and healthy for the most part. If you or your partner(s) notice a change in your natural scent, or you really smell bad, it could be a sign of an infection which should be examined by a doctor, not covered up. If you find your normal vaginal secretions to be especially pungent; washing with a mild soap (if any) and water once a day, especially when you are menstruating, is more than enough to stay clean. Your vagina is supposed to smell like a vagina; not like berries or rain. If it weren't, we would all be getting turned-on when those first drops of rain started splashing on our faces or diving head-first into the strawberries at the supermarket.