It's Still the Same Old Story - Horrible Advertising that Makes Women Feel Like Shit About Themselves

I was thrilled to hear the other day that L'Oreal got their fingers smacked for dishonest advertising. It's about time! The Advertising Standards Agency has ruled that the photographs of Julia Roberts' and Christy Turlington's faces in recent ads constitutes exaggerated and misleading claims. Turns out that beautiful complexion was not achieved by L'Oreal foundation - no, it was done by airbrushing. It's nice to see someone finally standing up and saying, 'no, that foundation will never ever make you look like Julia Roberts does in that picture because Julia Roberts doesn't even look like that - and it's not okay to make women think that she does'. I think all of us know this somewhere in the backs of our brains. We look at that smooth bright skin with not a pore to be seen and we know it can't be real. But after seeing this so many times, doesn't it sink in just a bit? Don't we, on some level, think that's what beautiful looks like? I would love for this to become a trend so that we can start seeing what normal, actual faces look like - but then maybe we wouldn't feel such a need for the makeup.

Summer's Eve is at it again too. I know a lot of people will have seen the 'Hail to the V' videos (the one with the talking hand pretending to be a vulva) because those got a lot of attention and even made it onto the Colbert Report. But I'm not talking about that hot mess. The mess that I'm talking about is the other 'Hail to the V' commercial - not the talking hand one. This one shows clips of women and men through history (supposedly), over heroic, dramatic music the narration says 'It's the cradle of life, it's the centre of civilization, over the ages and throughout the world, men have fought for it, battled for it, even died for it. One might say it's the most powerful thing on Earth." Then it cuts to a modern day women in a grocery store with a bottle of Summer's Eve wash and the narration says "So come on ladies, show it a little love." Sigh........

Okay, one could merely pass this off as mildly amusing or ridiculous, which it is, but really, I've had just about enough of this shit. I am so sick and tired of being told how amazing and incredible and strong I am as a woman and then told that I need to buy something because of it. Really, come on now. 'Your vulva is the cradle of civilization and the most powerful thing on Earth.' This is a great sentiment. And it's true - women are the ones who have the babies, we are the ones who actually bear life out of our own bodies. That is amazing and powerful. But what on God's Green Earth does that have to do with smelly pussy wash that we don't really need? 'You're amazing now wash your stinky vulva.' It's insulting and I'm tired of it. What we really need to hear instead is ' Your vulva is the most powerful thing on earth, it is unique and beautiful and it does not need to be cut or changed or shaped surgically to fit some unrealistic ideal. Your vulva is the cradle of civilization, it smells exactly as it should and does not need douches and perfumes. Your vulva is amazing so take care of it and make sure that it's healthy and happy by using dams and condoms when you need to, picking out contraception that makes sense for your health, and seeing your doctor regularly.' Using Summer's Eve is not showing your amazing vulva any love - it is actually bad for you. Strong fragrances such as are present in Summer's Eve can lead to allergic reactions and infections. That is not love, it's just wrong.

I am so sick of marketers trying to subvert our feminist and sexual revolution and turn it into an advertising message. Trust me, Summer's Eve has not one single thing to do with your sexual power - it's the exact opposite.

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